✨ Design

Brand

Solace Salon needed a brand identity to market their newly emerging salon. I worked with them to conceptualize and design a flexible logo with an organic, earthy feel with quiet, elevated undertones.

I then produced the salon’s accompanying brand collateral, including: website design, build, copywriting, SEO optimization, business cards, social media graphics, and story templates, as well as the company’s Google Business profile.

In one year since its launch, the salon’s website has garnered 1,000 unique visitors, 4,500 total page views and 6,200 search impressions.

Websites

ASK Childhood Cancer Foundation needed a new website on a more robust platform to better articulate its mission, family support services and clarify opportunities for donors, volunteers and advocates to get involved. I developed the project timeline and collaborated across departments to compile and organize content and produced an easily navigable sitemap.

The end result was a 35+ page mobilely optimized website that could now serve as the professional and approachable digital “front door” for the organization. Since launch, the site has achieved 21% increase in total users, 25% bounce rate reduction, and 50% increase in session duration.

Environmental Graphics

After serving as graphic lead for its $300,000 capital campaign, ASK Childhood Cancer Foundation was ready for its move to a new space and needed bold environmental graphics that could speak to its mission and inspire joy for all who entered through the doors.

I led the design on this multifaceted project, which included a donor wall with custom acrylic panels and interactive display, logo wall, and multiple murals with custom illustrations highlighting the organization’s color scheme and playful brand aesthetic.

Print

Each year, ASK Childhood Cancer Foundation produces an annual report. I wrangle content and data from stakeholders across the organization, refining copy and applying voice and tone before it is translated into layouts by a creative partner.

The final product successfully tells the story of impact from the past year through brand-aligned visual data displays and compelling family narratives.